Tuesday, October 19, 2010
Tweaking always looks like very less work but it takes a lot of time in adjusting 1mm here and 2mm there, but it does make a lot of difference to the way it looks in the end. Drawing and scanning various shapes and sizes and combinations of the logo, here are the digitized format of the same.
Final Tweaking was done using grid. In the 1st iteration I was trying to join the curve of the human figure with the curve of the leaf in a way that it looks continuous but it looked kind of funny because the white space around it was forming head of a bird but not properly so I tweaked it a little more in 2nd iteration and made it look like a bird since here we are talking about nature.Next step was to choose appropriate color. To make it look organic and since there are leaves I thought of using yellow or green and since I have used a warli man here I wanted it to be brown.
Wednesday, October 13, 2010
nI divided 1 flower into 2 with 2 "A's" now...but it looks very much forced...even with different colors and changing orientation it doesnt work quite well.
The concept behind this one is self help by protecting nature. I was very much fascinated by the warli paintings and arrangements of each of its elements and so I tried using only warli art. The bunch of lines that 2 people are holding is a plant in warli paintings. Here there is very less attention towards nature which was not acceptable since in the end this logo is going to go on the products and it needed to show nature. Also it looked too stiff and geometric.
This one worked the best amongst all of them. I worked with different arrangement of leaves but the alternate one worked the best...This logo was finalized then since it had a strong concept base and the form too worked nicely..looks organic and not too sophisticated and shows the social aspect to the group.
Sunday, October 10, 2010
People ignore design that ignores people.— Frank Chimero
From all the talks that I have had with everyone from the stake holders to others involved in project one thing was sure that people involved and their relationship with nature make what the group is now and what it will be later in future also and the above saying sums it all up.
Thursday, October 7, 2010
-Local village market who trust natural form of medicines and cannot afford allopathy
-Middle class who believe in natural treatment who also use allopathy but they are aware of the benefits and also it is less costly compared to other forms of medicine
- genuinely pure, organic and unadulterated product
- maintaining forest and the medicinal plant species
- helping people live a better life who help themselves.