People ignore design that ignores people.— Frank Chimero
From all the talks that I have had with everyone from the stake holders to others involved in project one thing was sure that people involved and their relationship with nature make what the group is now and what it will be later in future also and the above saying sums it all up.
Before starting to design logo I picked up a few words, phrases and objects that can be illustrated in the logo, like "entrepreneurship at work", " team-work", "pure, natural, unadulterated", "self-help", "local to national", "mountains", "leaves", "protection", etc. which basically gives a good understanding about the group and their products.
So here are a few sketches....
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