tag:blogger.com,1999:blog-85584398053089738702024-03-13T23:08:37.559-07:00Design for Developmentpriyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-8558439805308973870.post-77327470720978722942010-10-19T03:25:00.000-07:002010-10-19T03:33:49.178-07:00Final logo!!!!<div>Finaly!! final logo was chosen and all set to be used in collaterals. Clients and my boss were quiet happy with it since it fulfilled all the requirements and it looked also quiet appealing and soothing and more importantly organic. </div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TL1z8k_ZKfI/AAAAAAAAAxE/JiaMsBjDRX0/s1600/final.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 248px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TL1z8k_ZKfI/AAAAAAAAAxE/JiaMsBjDRX0/s320/final.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5529703402039749106" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_sfKc9523vXU/TL1ypRFNfBI/AAAAAAAAAw8/cw1VwoV7rWA/s1600/final.jpg"><br /><div style="text-align: center;"><span class="Apple-style-span" ><br /></span></div></a>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com2tag:blogger.com,1999:blog-8558439805308973870.post-57365688168547102992010-10-19T02:40:00.000-07:002010-10-19T03:24:56.285-07:00Tweak here tweak there<div><p class="MsoNormal"><span class="apple-style-span"><span><span class="Apple-style-span" >Tweaking always looks like very less work but it takes a lot of time in adjusting 1mm here and 2mm there, but it does make a lot of difference to the way it looks in the end. Drawing and scanning various shapes and sizes and combinations of the logo, here are the digitized format of the same.</span></span><o:p></o:p></span></p></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TL1v-XieRwI/AAAAAAAAAw0/v1iviBMZrC8/s1600/5.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TL1v-XieRwI/AAAAAAAAAw0/v1iviBMZrC8/s320/5.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5529699034742015746" /></a><p class="MsoNormal"><span class="apple-style-span"><span><span class="Apple-style-span" >Final Tweaking was done using grid. In the 1st iteration I was trying to join the curve of the human figure with the curve of the leaf in a way that it looks continuous but it looked kind of funny because the white space around it was forming head of a bird but not properly so I tweaked it a little more in 2nd iteration and made it look like a bird since here we are talking about nature.</span></span></span></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_sfKc9523vXU/TL1v-Gzl1II/AAAAAAAAAws/ABiN80gyZfA/s1600/almost+final.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 251px;" src="http://1.bp.blogspot.com/_sfKc9523vXU/TL1v-Gzl1II/AAAAAAAAAws/ABiN80gyZfA/s320/almost+final.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5529699030250411138" /></a>Next step was to choose appropriate color. To make it look organic and since there are leaves I thought of using yellow or green and since I have used a warli man here I wanted it to be brown. <div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TL1v90CEdUI/AAAAAAAAAwk/iglDyOBIkPE/s1600/color.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 220px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TL1v90CEdUI/AAAAAAAAAwk/iglDyOBIkPE/s320/color.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5529699025210864962" /></a><br /><div style="text-align: left;">I personally liked 2nd row extreme right one. 1st green one looked artificial, yellow and bluish gree one also looked fake, my clients liked the gradient but the most like were centre row 2nd and 3rd one.</div></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-46322094817223693362010-10-13T14:20:00.000-07:002010-10-13T15:03:40.714-07:00Iterations digitized<div>Digitizing anything gives a completely different feel, somehow i feel it becomes more neater and clearer which is not needed in all the cases. </div><div><br /></div><div>The "a to a" logo looks neater and sharper but still it lacks something. It looks weak. I felt like I can do much better.</div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TLYjacpR97I/AAAAAAAAAv0/IHkwZBdtk9k/s1600/hindi-guj.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 259px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TLYjacpR97I/AAAAAAAAAv0/IHkwZBdtk9k/s320/hindi-guj.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5527644529916770226" /></a>Like I said digitizing doesnt work always....this one looked much better in just pencil..here it looks poisonous and so not organic...but since everyone had like the form of it I explored it even further.<br />n<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLYjZ8AQSLI/AAAAAAAAAvs/Pjkwn-3GAAM/s1600/2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 184px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLYjZ8AQSLI/AAAAAAAAAvs/Pjkwn-3GAAM/s320/2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5527644521154758834" /></a>I divided 1 flower into 2 with 2 "A's" now...but it looks very much forced...even with different colors and changing orientation it doesnt work quite well.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_sfKc9523vXU/TLYjZd8MKuI/AAAAAAAAAvk/PzAcLPqjQUA/s1600/3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 134px; height: 320px;" src="http://2.bp.blogspot.com/_sfKc9523vXU/TLYjZd8MKuI/AAAAAAAAAvk/PzAcLPqjQUA/s320/3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5527644513084648162" /></a>The concept behind this one is self help by protecting nature. I was very much fascinated by the warli paintings and arrangements of each of its elements and so I tried using only warli art. The bunch of lines that 2 people are holding is a plant in warli paintings. Here there is very less attention towards nature which was not acceptable since in the end this logo is going to go on the products and it needed to show nature. Also it looked too stiff and geometric.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_sfKc9523vXU/TLYjZB1Ja-I/AAAAAAAAAvc/0b1j4AEF7Lg/s1600/4.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 299px;" src="http://2.bp.blogspot.com/_sfKc9523vXU/TLYjZB1Ja-I/AAAAAAAAAvc/0b1j4AEF7Lg/s320/4.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5527644505538915298" /></a>This one worked the best amongst all of them. I worked with different arrangement of leaves but the alternate one worked the best...This logo was finalized then since it had a strong concept base and the form too worked nicely..looks organic and not too sophisticated and shows the social aspect to the group.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLYjY1pA8EI/AAAAAAAAAvU/OPMfPW5L5H8/s1600/1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 130px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLYjY1pA8EI/AAAAAAAAAvU/OPMfPW5L5H8/s320/1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5527644502266802242" /></a>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-24409576882172413772010-10-13T13:29:00.001-07:002010-10-13T13:33:32.103-07:003 ideas for logo to be worked on<div><span class="Apple-style-span" style="font-family: 'trebuchet ms', verdana, arial, sans-serif; font-size: 13px; border-collapse: collapse; line-height: 18px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; "><span class="Apple-style-span" >I sat with my boss and both of us discussed on which one works the best.<br />The concept behind this one was becoming national from local through the medium of nature. I've hindi "a" and gujarati "a" to show the same. The concept was working somewhat but the form looked weak and it dint show the social aspect, so basically it can work if worked upon.<br /><br /></span></span></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_sfKc9523vXU/TLYXCuaelKI/AAAAAAAAAvM/Q_kMRf8-9ik/s1600/IMAGE00020001.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 305px;" src="http://1.bp.blogspot.com/_sfKc9523vXU/TLYXCuaelKI/AAAAAAAAAvM/Q_kMRf8-9ik/s320/IMAGE00020001.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5527630928230126754" /></a><span class="Apple-style-span" style="font-family: 'trebuchet ms', verdana, arial, sans-serif; font-size: 13px; border-collapse: collapse; line-height: 18px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; "><span class="Apple-style-span" >The idea behind this one was to show growth through nature and I have tried to show 2 hindi "a" but obviously its not clear and looks forced but the form was interesting so I was to explore it more.</span></span><span class="Apple-style-span" ><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TLYXCgeED4I/AAAAAAAAAvE/ryFHRUjx_ZM/s1600/IMAGE0004.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 203px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TLYXCgeED4I/AAAAAAAAAvE/ryFHRUjx_ZM/s320/IMAGE0004.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5527630924487069570" /></a><span class="Apple-style-span" style="font-family: 'trebuchet ms', verdana, arial, sans-serif; font-size: 13px; border-collapse: collapse; line-height: 18px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; "><span class="Apple-style-span" >This one had the strongest concept which was, working together closely with nature and protecting themselves by protecting nature and the concept of self-help. I was thinking of how can show I teamwork and I thought of how people make a pyramid in Janmashtami to break the matki and to make it look local I used warli art to show people since its the simplest human form and art in South Gujarat is somewhat like warli. But the form as a whole looked too cliche and overdone so it need to be explored more.</span></span><span class="Apple-style-span" ><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TLYXCU4Z5rI/AAAAAAAAAu8/Ow9CxNTt_0Q/s1600/IMAGE0002.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TLYXCU4Z5rI/AAAAAAAAAu8/Ow9CxNTt_0Q/s320/IMAGE0002.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5527630921376327346" /></a><span class="Apple-style-span" ><br /></span><span class="Apple-style-span"><span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px; line-height: 18px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><br /></span></span>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-12964503185114659772010-10-10T12:10:00.001-07:002010-10-13T13:11:08.760-07:00Logo-initial sketches<div><span class="Apple-style-span" style="font-size: medium;"><br /></span></div><div><span class="Apple-style-span" style="line-height: 20px; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; line-height: 1.1; "><span class="Apple-style-span" style="font-size: x-large;">People ignore design that ignores people.</span><span class="Apple-style-span" style="line-height: 20px; font-size: medium; ">— </span><span class="Apple-style-span" style="line-height: 20px; "><span class="Apple-style-span" style="font-size: medium;">Frank Chimero</span></span></p><p style="text-align: left; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; "><span class="Apple-style-span" style="font-size: medium;">From all the talks that I have had with everyone from the stake holders to others involved in project one thing was sure that people involved and their relationship with nature make what the group is now and what it will be later in future also and the above saying sums it all up.</span></p></span></div><div><span class="Apple-style-span" style="font-size: medium;">Before starting to design logo I picked up a few words, phrases and objects that can be illustrated in the logo, like "entrepreneurship at work", " team-work", "pure, natural, unadulterated", "self-help", "local to national", "mountains", "leaves", "protection", etc. which basically gives a good understanding about the group and their products. </span></div><div><span class="Apple-style-span" style="font-size: medium;"><br /></span></div><div><span class="Apple-style-span" style="font-size: medium;">So here are a few sketches....</span></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKt4xWoqXI/AAAAAAAAAuo/ubpM28ia8g0/s1600/10.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 230px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKt4xWoqXI/AAAAAAAAAuo/ubpM28ia8g0/s320/10.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670883569576306" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKt4m0FEWI/AAAAAAAAAug/0jW276mvm18/s1600/9.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 227px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKt4m0FEWI/AAAAAAAAAug/0jW276mvm18/s320/9.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670880740282722" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKt4Rue60I/AAAAAAAAAuY/KQttZUnR8z8/s1600/8.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 230px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKt4Rue60I/AAAAAAAAAuY/KQttZUnR8z8/s320/8.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670875079666498" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_sfKc9523vXU/TLKtpnQyC-I/AAAAAAAAAuQ/ejzR0tya7WM/s1600/7.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 234px; height: 320px;" src="http://1.bp.blogspot.com/_sfKc9523vXU/TLKtpnQyC-I/AAAAAAAAAuQ/ejzR0tya7WM/s320/7.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670623162633186" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKtpQvaz5I/AAAAAAAAAuI/nC-4L2ribUE/s1600/6.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 226px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKtpQvaz5I/AAAAAAAAAuI/nC-4L2ribUE/s320/6.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670617117118354" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKtpID7mnI/AAAAAAAAAuA/g0zgUh8QIsc/s1600/5.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 225px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKtpID7mnI/AAAAAAAAAuA/g0zgUh8QIsc/s320/5.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670614787234418" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKto9rY8RI/AAAAAAAAAt4/x0kS1777wEs/s1600/4.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 226px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKto9rY8RI/AAAAAAAAAt4/x0kS1777wEs/s320/4.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670611999944978" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_sfKc9523vXU/TLKtos2bXGI/AAAAAAAAAtw/adhu0Tjb5-A/s1600/3.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 227px; height: 320px;" src="http://2.bp.blogspot.com/_sfKc9523vXU/TLKtos2bXGI/AAAAAAAAAtw/adhu0Tjb5-A/s320/3.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670607482838114" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TLKtZKlXf1I/AAAAAAAAAto/-Re4da_Gr3w/s1600/2.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 230px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TLKtZKlXf1I/AAAAAAAAAto/-Re4da_Gr3w/s320/2.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670340586438482" /></a><span class="Apple-style-span" style="line-height: 20px; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; line-height: 1.1; "><span class="Apple-style-span" style="font-size: medium;"><br /></span></p></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TLKtYxk_SuI/AAAAAAAAAtg/L8VkpkBs9bs/s1600/1.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 226px; height: 320px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TLKtYxk_SuI/AAAAAAAAAtg/L8VkpkBs9bs/s320/1.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5526670333873965794" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><div style="text-align: center;"><br /></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-24301493668736976622010-10-07T14:04:00.000-07:002010-10-07T14:07:32.471-07:003rd review summary<div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">20th August’10</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">Panel Members: Kumkum, Dharma, Jyothsna</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">Summary:</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">-Showed sketches and ideas of logo. I am asked to iterate a few.</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">-need to make 2 presentations regarding research and design brief which would lead me</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">to brand strategy that need to be submitted by 30th aug.</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">-need to make moodboard which would help me come up with more identity ideas.</span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;">-next meeting on 28th sep at 3pm</span></span></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-71068855209414391842010-10-07T12:49:00.000-07:002010-10-07T13:56:44.595-07:00Brand Strategy<span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >After a lot of research, survey and talking and meeting people I have come to this brand strategy which would help me design and establish a brand keeping the stake holders and the audience in mind and what about Aadi Aushadhi needs to be conveyed to the audience. Here is how it goes</span></span><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><b><span class="Apple-style-span" >Mission:</span></b></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >To establish a brand which improves socio-economic condition of the tribals and preserve the medicinal plant species in the forest through the medium of proper branding and packaging for the products made by Aadi Aushadhi Group.</span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><b><span class="Apple-style-span" >Vision:</span></b></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >To give people a healthy lifestyle by making purely organic and unadulterated herbal products and grow as an individual as well as a group globally through effective marketing and designing of the products.</span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span></div><div style="language:en-US;margin-top:6.72pt;margin-bottom:0pt;margin-left: .38in;text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed; mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >•</span></span><span style="font-weight: bold; "><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >Psychographics :</span></span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span><span class="Apple-style-span" > </span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >-Local village market who trust natural form of medicines and cannot afford </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >allopathy</span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" > </span></span></div> <p style="language:en-US;margin-top:5.76pt;margin-bottom:0pt;margin-left:.38in; text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;mso-line-break-override: none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br />-Middle class who believe in natural treatment who also use </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >allopathy</span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" > but they are aware of the benefits and also it is </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >less </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >costly compared to other forms of </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >medicine</span></span></p> <p style="language:en-US;margin-top:5.76pt;margin-bottom:0pt;margin-left:.38in; text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;mso-line-break-override: none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span></p><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" > -Rich people who buy only branded products</span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" > </span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><b><span class="Apple-style-span" >The Strategy</span></b></span></div><div><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" ><span class="Apple-style-span" >Creating </span></span></span><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" ><span class="Apple-style-span" >a brand which uses traditional methods </span></span></span><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" ><span class="Apple-style-span" >in contemporary </span></span></span><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" ><span class="Apple-style-span" >way, reflecting the roots and its purity</span></span></span><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" ><span class="Apple-style-span" >.</span></span></span></div><div><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >Identity and packaging should show that Aadi Aushadhi is not just about its herbal products. It should also show<br />- genuinely pure, organic and unadulterated product<br />- maintaining forest and the medicinal plant species<br />- helping people live a better life </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >who </span></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >help themselves.</span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >The design should be clean, not too corporate, raw but contemporary and simple.</span></span></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-50439988721499232192010-09-25T00:21:00.000-07:002010-09-25T02:32:04.315-07:00SWOT Analysis<div style="language:en-US;margin-top:4.8pt;margin-bottom:0pt;margin-left:.38in; text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;mso-line-break-override: none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >•</span></span></span><span style="font-weight: bold; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >Strengths </span></span></span></span><span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br />-it’s pure, genuine<br />-local competitors do not have proper branding<br />-the form of medicine is purely </span></span></span></span><span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >natural,raw</span></span></span></span><span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br />-backed up by Xavier’s Research Foundation<br />-herbal food like brahmi khakhara, bhindi sharbat,etc.</span></span></span></span></div> <div style="language:en-US;margin-top:4.8pt;margin-bottom:0pt;margin-left:.38in; text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;mso-line-break-override: none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >•</span></span></span><span style="font-weight: bold; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >Weakness</span></span></span></span><span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br />-its form, since people prefer syrup and capsules<br />-low production since the crops are not main crops<br /></span></span></span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" > </span></span></span></span></div> <div style="language:en-US;margin-top:4.8pt;margin-bottom:0pt;margin-left:.38in; text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;mso-line-break-override: none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >•</span></span></span><span style="font-weight: bold; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >Opportunities</span></span></span></span><span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br />-not many products like this don’t exist in local market<br />-there is an audience who are willing to buy this product if it’s branded and packaged properly<br /></span></span></span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" > </span></span></span></span></div> <div style="language:en-US;margin-top:4.8pt;margin-bottom:0pt;margin-left:.38in; text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;mso-line-break-override: none;word-break:normal;punctuation-wrap:hanging"><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >•</span></span></span><span style="font-weight: bold; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" >Threats</span></span></span></span><span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" ><br />-technology<br />-competitors who already have a market for ayurvedic medicines</span></span></span></span></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-33944972106853856542010-09-24T03:47:00.000-07:002010-09-25T00:09:50.512-07:00Talk with Fr.Lancy D'Cruz<span class="Apple-style-span">Fr.Lancy D'Cruz, we can say is the mind behind this project so I thought it would be best to talk to him about Aadi Aushadhi and other doubts that I had. </span><div><span class="Apple-style-span">I basically wanted to know where did he see Aadi Aushadhi now and after few years.</span></div><div><span class="Apple-style-span">I got to know some of the very important things like where the products will actually go. Aadi Aushadhi plans to tie up with NGO's, doctors, village fairs and markets and few pharmacies for now and then it would want to go to departmental stores, stores like Khadi where they sell local products, stores on airport where there is international audience and if possible they would like to open their own store.</span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">He also told me difference between rural audience and urban audience which is: Rural people trust traditional form of medicine also they cant afford allopathy and they don't pay much attention to packaging. While people in cities care about how the products look because that affects their status, they don't trust ayurvedic medicines since they are slow compared to allopathy, but they dont mind spending on quality product.</span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">But a very important thing he told me was that Aadi Aushadhi is not just about herbal products, it is about people who make it so when people buy the products they will add value to their lives by helping the tribals earn living and by helping them maintain forests. Also the products are genuinely pure, natural, organic, unadulterated and harmless. The money earned by selling the products would go directly to the tribals who are the manufacturers since there is no middle man and therefore there is no chance of cheating here.</span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">Fr.Lancy also shared a report by MBA students from Marquette University,USA who had worked on the same project. According to them it is important to recognize the story behind Aadi Aushadhi since the group is not only selling products that have a market value, but it is also generating other benefits to the greater Indian society. The group serves to preserve a culture and its traditional ways of life. It also reduces the consequences of poverty, reduces the necessity for Adavasi workers to migrate to cities for part of the year, and has solid environmental benefits (e.g., use of organic farming techniques, less water usage, reduced deforestation, etc.).Furthermore, this group is an example of entrepreneurship at work, focusing on self-help rather than a government handout. </span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">Telling potential buyers about the program, the people who benefit from the program, and the details as to the care in which the products are grown and processed is an important aspect of the products that will increase their value among some customers.</span></div><div><span class="Apple-style-span"><br /></span></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-17667785415336618392010-08-11T23:28:00.000-07:002010-08-12T00:15:30.571-07:00Meeting Ramsinghbhai<span style=";font-family:arial;font-size:100%;" >Yesterday I met Ramsinghbhai and his group from Dediapada, Himmatbhai from Jivan Tirth had also joined them. Ramsinghbhai is the Ayurvedic Doctor who analysis diseases through nerves.<br />I was just talking to them and trying to know their observations and opinions about Adi Avshadhi and its future. I got to know few interesting things:<br /><br />-They want to expand the business but don't know how to. They are trying few things like they convinced a doctor to try their medicines and and make a case study. They go to different Government fairs and try to tie up with other organizations.<br /><br />-They are very well aware that if they get a new good packaging than sale can get better.<br /><br />-They guarantee that these medicines are genuine and very effective if taken proper dosage. Though they want to make it a fine powder and improve its quality, but for that they need a machine which they cant afford at this point of time.<br /><br />-As of now they have color coded the label for themselves because lot of them can't read or write so color coding helps in recognizing which color is for what medicine. I would like to take this idea forward in the packaging design that I'll do for them.<br /><br />-In fairs mostly aged people buy their products. Most products sold were for Acidity, Kidney stone and Arthritis.<br /><br />-Since Ramsinghbhai can check the nerves and analyze disease they do free check up at fairs. Even youngsters get it done but they do not believe in the results.<br /><br />-They want plastic bottles for herbal powders since plastic pouches once opened can't be sealed again and that causes moisture to penetrate and spoil the powder. Also because plastic bottles look good.<br /><br />They even invited me to come to a fair with them which is held in Rajkot on 30th Aug so that I get a clear picture of how they work and what attitude do people have towards Adi Avshadhi.<br /></span>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-84388805983032629812010-08-11T23:17:00.000-07:002010-08-11T23:27:08.125-07:002nd review summary<span style="font-size:100%;"><span style="font-family:arial;">3rd August’10</span><br /><br /><span style="font-family:arial;">Panel Members: Kumkum, Dharma, Jyothsna</span><br /><br /><span style="font-weight: bold;font-family:arial;" >Summary:</span><br /><br /><span style="font-family:arial;">-while building brand strategy and identity ideas I need to keep in mind, what is the</span><br /><br /><span style="font-family:arial;">differentiator between aadi avshadhi and other brands.</span><br /><br /><span style="font-family:arial;">-need to get clear about target audience since that would help build brand strategy and</span><br /><br /><span style="font-family:arial;">understand consumer psychology.</span><br /><br /><span style="font-family:arial;">-look for more packaging materials which are more traditional since that would help keep the</span><br /><br /><span style="font-family:arial;">local and pure feel to the product.</span><br /><br /><span style="font-family:arial;">-need to keep in mind that Indian consumer always looks for value for money.</span><br /><br /><span style="font-family:arial;">-find more kind of paper packaging.</span><br /><br /><span style="font-family:arial;">-next meeting on 19th aug at 3 pm. Have to show brand strategy and identity ideas.</span><br /><br /><br /></span>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-4919453869486791712010-08-11T03:19:00.001-07:002010-08-11T03:19:36.622-07:00Consumer Behavior<span style="font-size:100%;"><span style="font-family: arial;">While looking for a pg I met 1 of the owners and he asked me what am I working on and I told him branding and packaging and I don't know why but he was surprised to see a graphic designer working on packaging. But he happened to be in the packaging field....he used to be a manufacturer. He got interested and asked me in detail about the project and advised me to visit few manufacturers and asked me what was my plan. I said I was looking for plastic pouch so he said don't go for plastic pouch, go for plastic bottles instead since people prefer it more because they are reusable. That is when I decided to concentrate on consumer behavior. And in India where culture and religion influences consumers buying pattern, it is essential to know consumer behavior</span><br /><br /><span style="font-family: arial;">Why consumer behavior?</span><br /><br /><span style="font-family: arial;">The very existence of organizations/business companies is due to the existence of consumers. If there are no consumers or less than required for a business to run, there is no need to run a business. Or otherwise it will go to loss. Consumer behavior is a very vast topic as it directly influences the performance of businesses. Most of the times companies commence market/customer/consumer analysis to get the trends in market. We may refer psychographical segmentation, geographical segmentation and behavioral segmentation. After getting ample knowledge about the consumer behavior the business executives, market analysts and entrepreneurs may manage their business operations and priorities accordingly.</span><br /><br /><span style="font-family: arial;">Few observations done by me on consumer behavior:</span><br /><span style="font-family: arial;">-it is good to have a bigger package than required since consumer tends to think that bigger the bottle, more the quantity.</span><br /><br /><span style="font-family: arial;">-people would prefer a plastic bottle over a plastic pouch since they are reusable.</span><br /><br /><span style="font-family: arial;">-people tend to buy a product if recommended by a friend or family member.</span><br /><br /><span style="font-family: arial;">-people look for products that have discount or freebies</span><br /><br /><span style="font-family: arial;">-Indian consumers always thinks of value for money</span><br /><br /><span style="font-family: arial;">-consumers mostly compare prices of similar products</span><br /><br /><span style="font-family: arial;">A customer’s want has to be identified and his expectations must be matched with the other economic and social factors so that their product is receptive.</span><br /><br /><span style="font-family: arial;">It’s just that they want the product to be flexible and adaptable to their needs and preferences.</span><br /><br /><span style="font-family: arial;">Does consumers' selection of retail outlets depend on the brands available or is it the retail outlet first and the brand next?</span><br /><br /><span style="font-family: arial;">There are three fundamental patterns which a consumer can follow and they could be:</span><br /><br /><span style="font-family: arial;">(I) Brand first, retail outlet second</span><br /><br /><span style="font-family: arial;">(ii) Retail outlet first, brand second</span><br /><br /><span style="font-family: arial;">(iii) Brand and retail outlet simultaneously</span><br /><br /><span style="font-family: arial;">Reference: thehindubusinessline.com, blurtit.com</span><br /><br /></span>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-78922773946197619922010-08-11T01:29:00.000-07:002010-08-11T01:36:05.584-07:00Identity analysis<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_sfKc9523vXU/TGJfx8fdcKI/AAAAAAAAAp4/nmn8SKf-vPw/s1600/logo+chart.jpg"><img style="cursor: pointer; width: 320px; height: 226px;" src="http://1.bp.blogspot.com/_sfKc9523vXU/TGJfx8fdcKI/AAAAAAAAAp4/nmn8SKf-vPw/s320/logo+chart.jpg" alt="" id="BLOGGER_PHOTO_ID_5504067006256476322" border="0" /></a>
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<br /><span style="font-size:85%;"><span style="font-family: arial;">Brief analysis of various companies which make herbal products:</span>
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unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Most logos <o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">-have a leaf in some or the other form<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">-Green is the most common color<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">-feel is very organic<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">-simple look <o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">-very safe not at all funky or jazzy<o:p></o:p></span></p> <span style="font-size:85%;"><span style="font-size: 11pt; line-height: 115%; font-family: arial;"></span><span style="font-family: arial;">-mostly san serif fonts of different thickness</span></span> <span style="font-size:85%;"><span style="font-family: arial;">are used</span></span>
<br />priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-831092488236833312010-08-11T00:50:00.001-07:002010-08-11T01:18:25.012-07:00Survey to know people's perception about herbal medicines and its associations<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_sfKc9523vXU/TGJcCBCyS1I/AAAAAAAAApw/s0zvzB0hnoo/s1600/survey-1.jpg"><img style="cursor: pointer; width: 238px; height: 320px;" src="http://3.bp.blogspot.com/_sfKc9523vXU/TGJcCBCyS1I/AAAAAAAAApw/s0zvzB0hnoo/s320/survey-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5504062884309781330" border="0" /></a>
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_sfKc9523vXU/TGJcB7TYkEI/AAAAAAAAApo/uxc3OakxvXA/s1600/survey-2.jpg"><img style="cursor: pointer; width: 226px; height: 320px;" src="http://4.bp.blogspot.com/_sfKc9523vXU/TGJcB7TYkEI/AAAAAAAAApo/uxc3OakxvXA/s320/survey-2.jpg" alt="" id="BLOGGER_PHOTO_ID_5504062882768785474" border="0" /></a>
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mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: arial;"><span style="">I conducted a survey which would help me take a few decisions for branding and packaging. I went to malls, colleges and parks for survey so that I can cover a larger audience from college students to retired professionals. The purpose behind choosing this form of survey and not phone or e-mail survey was that I can personally meet people and talk to them if they are comfortable and know their views. I had some good experiences where old people would share few things and some bad were I was thrown out of a mall!
<br />
<br />I met a 62 yr old pharmacist who believes in allopathy. While filing the form the color he associated with herbal medicine was pink and I asked him the reason behind it, he said that if its white it will become pale and eventually yellowish so pink is a good option.
<br />
<br />I met an MBA student who picked out few mistakes in the survey form and helped me revise it.
<br />
<br />I met a self made homeopathy adviser (she wouldn't like to call herself doctor since she has not studied medicine but is superbly well read and highly knowledgeable) who told me the difference between allopathy, homeopathy and herbal medicines.
<br />
<br />And I had a lot of other experiences too. After the survey, I analyzed it and made few conclusions.
<br />
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organic</b><o:p></o:p></span></p> <u9:p style="font-family: arial;"></u9:p> <p class="MsoNormal" style="line-height: normal; font-family: arial;"><span style="">Herbal products most used for: <b>beautification</b><o:p></o:p></span></p> <u9:p style="font-family: arial;"></u9:p> <p class="MsoNormal" style="line-height: normal; font-family: arial;"><span style="">Most people would <b>like to know the process</b> <o:p></o:p></span></p> <u9:p style="font-family: arial;"></u9:p> <p class="MsoNormal" style="line-height: normal; font-family: arial;"><span style="">Most people <b>prefer branded products</b><o:p></o:p></span></p>
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<br /></span><span style=";font-family:";font-size:10pt;" ><span style="font-weight: bold;"></span><o:p></o:p></span> priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-42000866842177237122010-08-11T00:27:00.000-07:002010-08-11T00:45:23.298-07:00More than a name<!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:relyonvml/> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> 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mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style="color: rgb(51, 153, 153); font-family: arial;">Excerpts from More than a name-Melissa Davis</span><br /><p class="MsoNormal" style="font-family:arial;"><b style=""><span style="line-height: 115%;font-size:16pt;" ><o:p></o:p></span></b></p> <p class="MsoNormal" style="font-family:arial;"><span style="color: rgb(51, 153, 153); font-weight: bold;">Brand history</span><br />the word brand is derived from the Norse word brands meaning ‘to burn’. Branding, in this form, has been used for thousands of years to denote ownership or origin. It was originally applied to<br /></p><p class="MsoNormal" style="font-family: arial;">-farmed animals and human slaves for some 4000 yrs</p><p class="MsoNormal" style="font-family:arial;">-Egyptian tombs dating back to 2000BC.<br /></p><p face="arial" class="MsoNormal">-as a symbol of shame on fugitives, galley slaves, gypsies, vagabonds, thieves and religious zealots up until the early 19<sup>th</sup> century in the USA.<br /></p><p face="arial" class="MsoNormal">-decoration to show tribal affiliations in various parts of the world to this day.<span style=""> </span><br /></p><p face="arial" class="MsoNormal">The original concept of brand registration or copyright emerged with cattle brands in the USA where each rancher would uniquely brand cattle to aid identification during ‘droves’ involving cattle from many ranches.<o:p></o:p></p> <p face="arial" class="MsoNormal">The world of branding as we know it probably started at the end of the<span style="color: rgb(255, 204, 102);"> 19</span><sup style="color: rgb(255, 204, 102);">th</sup><span style="color: rgb(255, 204, 102);"> century with the industrial revolution. </span>The emergence of the department store radically changed the way in which people shopped and made a much <span style="color: rgb(255, 204, 102);">wider range of products available</span> to ordinary people, introducing competition between suppliers as more than one product became available for a given purpose. <span style="color: rgb(255, 204, 102);">Branding helped to identify origin</span> for the first time and attempted to affect buyer loyalty. Mass production of consumer goods went hand-in-hand with<span style="color: rgb(255, 204, 102);"> technological inventions</span> and by the early 20<sup>th</sup> century people became defined by what they bought. The new consumer shopped in their newly-found leisure time, read newspapers and listened to the radio. By the 1920s the concept of <span style="color: rgb(255, 204, 102);">mass marketing and public relations</span> has been introduced into the American market, helped by the of the tabloid paper and the work of Edward Bernays, nephew of Sigmund freud, who is credited as the father of PR.<o:p></o:p></p> <p face="arial" class="MsoNormal">Some of today’s largest companies have been around since the 1800s, Procter and Gamble was established in 1837 originally as a soap and candle maker, later becoming a driving force behind branding as a discipline, as they fought to assert themselves in a local market that already boasted 12 candle makers. Philips started trading in 1891 and ford in 1903. In those days, it was not unusual for companies to build entire towns to house their workers or build schools for their employees’ children. People literally lived the brand.<o:p></o:p></p> <p face="arial" class="MsoNormal">The concept of<span style="color: rgb(255, 204, 102);"> brand management was first introduced in 1931.</span> Brand management meant having one person or entity in control of the brand. In this year Procter and Gamble now a huge consumer goods company and owner of dozens of household brands, created a marketing organization under Neil McElroy, the company’s promotion department manager, based on competing brands managed by dedicated groups of people. The system provided more specialized marketing<span style=""> </span>strategies for each brand and Procter and Gamble’s brand management team was born. <o:p></o:p></p> <p face="arial" class="MsoNormal">By 1950s brands were becoming common, helped by an<span style="color: rgb(255, 204, 102);"> economic boom</span> and the <span style="color: rgb(255, 204, 102);">advent of television advertising. </span>By 1967 approx 84% of large manufacturers of consumer goods in the US had brand managers. The emergence of service businesses in the 1990s partly a result of deregulation and an increase in technology widened the landscape of branding as these businesses <span style="color: rgb(255, 204, 102);">used branding to differentiate themselves when product or service were similar. </span>As Wally Olins, a brand expert points out, ‘There were 178 phones companies in Britain in 2000 compared to with 1 in 1980.’ <span style="color: rgb(255, 204, 102);">The amount of product choice had the potential to confuse consumers, so branding became the means of differentiation between highly similar products.</span><o:p></o:p></p><p style="font-family: arial;" class="MsoNormal">The<span style="color: rgb(255, 204, 102);"> late 1990s and the dot-com hype was often a case over branding,</span> where the value of technology companies was over inflated by promises rather than substance.<o:p></o:p></p> <p style="font-family: arial;" class="MsoNormal"><span style="color: rgb(255, 204, 102);">In the 21</span><sup style="color: rgb(255, 204, 102);">st</sup><span style="color: rgb(255, 204, 102);"> century, brands now play to people of every generation, social class and culture. A product or service is no longer a necessity at the core of the brand. </span><o:p></o:p></p> <p style="font-family: arial;" class="MsoNormal">Brand structure and brand management have helped build businesses, market products and services and manage reputation. Branding is now no longer a practice restricted to the expertise of those within companies and branding agencies, <span style="color: rgb(255, 204, 102);">it is something that is becoming a necessity in most sectors, simply to stand out and survive.</span></p><p style="font-family: arial;" class="MsoNormal"><br /><o:p></o:p></p> <p style="font-family: arial;" class="MsoNormal"><b style="color: rgb(51, 153, 153);">Defining brand</b><br />Brands help us select one product or service over another in a complex world of increased choice, especially where the differentiation between products is slim or difficult to evaluate. Some fundamentals have not changed-people can choose simply on price, availability and location-but<span style="color: rgb(255, 204, 102);"> where competition and choice exists, the brand matters.</span><o:p></o:p></p> <p style="font-family: arial;" class="MsoNormal"><span style="color: rgb(255, 204, 102);">Brands today represent more than a product, service or the name and logo.</span> A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it. <span style="color: rgb(255, 204, 102);">Brands offer a set of values, a vision and an attitude. </span><o:p></o:p></p> <p style="font-family: arial;" class="MsoNormal">Companies can spend millions on branding and millions more on maintaining and sustaining the brand but equity in the brand can be lost more quickly if a brand<span style=""> </span>consistently fails to engage its audience or if its behavior is inconsistent with it messages and values. At the <span style="color: rgb(255, 204, 102);">heart of every brand is its audience. </span>The consumer is no longer simple the person buy a product or service, but a broad spectrum of ‘stakeholders’ who include customers through to employees to external agencies to local communities. Each stakeholder may experience the brand in a different way but there should be consistency in brand behavior. The relationship between the brand and the consumer is two-way-what the consumer thinks of the brand matters as much as the brand reflects itself to consumers. This is where branding happens; <span style="color: rgb(255, 204, 102);">it is the dialogue that helps create and sustain a relationship between the organization and its audience. </span>And good branding according to the experts must engage.<o:p></o:p></p> <p style="font-family: arial;" class="MsoNormal">Many brands may succeed in communicating to an audience but fail to engage. <span style="color: rgb(255, 204, 102);">Engagement happens by identifying and exploiting the magic in a brand: the insight or idea that connects to the audience. </span><o:p></o:p></p>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-86957190625754434492010-07-29T13:44:00.000-07:002010-07-29T13:59:02.293-07:00Detailed background of the project<div style="text-align: left;"><b><span style="line-height:115%;mso-bidi- mso-bidi-theme-font:minor-latinfont-family:Calibri;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;">About the project</span></span></span></b></div> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">Fr. Lancy D’Cruz, while pursing the research in Ethno botany came in contact with the Vasavas adivasis. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">Despite living in areas rich in biodiversity, these tribals were living below the poverty line. Deeply impressed by the fact that these tribals have both - the plants, and the knowledge about the plants, he thought of innovative ideas to help the tribals generate income from these resources.</span></span></b><span class="Apple-style-span" style="font-family:arial;"> This was done through a project that the Xavier Research Foundation carried out along with the Adivasi Samajik Kendra, Dediapada titled “People –forest-laboratory linkages for conservation of ethno botanical biodiversity”<o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">On completion of this project Fr Lancy D’Cruz joined hands with JEEVAN TIRTH AND MANTHAN EDUCATIONAL PROGRAMME SOCIETY, INDIA and the team. They together designed a project which was forwarded to an NGO, ALBOAN. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The aim was to promote the socio-economic development of the Vasavas and to protect their traditional knowledge of medicinal plants.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;"> </span>Several ideas were exchanged among the partner NGOs who are experts in the field of education, research, training, etc in order to help the Vasavas.<o:p></o:p></span></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family:arial;"> </span></o:p></p> <p class="MsoNormal"><b><span style="line-height:115%;mso-bidi- mso-bidi-theme-font:minor-latinfont-family:Calibri;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;">Who are these people?</span><o:p></o:p></span></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">The Shoolapaneshwar forests in south Gujarat are remnants of some of the finest forests in the Gujarat. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The Dediapada forests are part of the Shoolpaneshwar wildlife sanctuary</span></span></b><span class="Apple-style-span" style="font-family:arial;"> and home to a variety of natural resources and a diversity of flora and fauna.<o:p></o:p></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family: arial; ">The Vasava tribals who inhabit the Shoolpaneshwar wildlife sanctuary form a prominent part of the diverse ethnic groups and a homogenous group with their own leadership, law and custom. They possess immense knowledge about these medicinal plants.</span></p> <p class="MsoNormal"><b><span style="line-height:115%;mso-bidi- mso-bidi-theme-font:minor-latinfont-family:Calibri;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;">History</span><o:p></o:p></span></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">The adivasis are completely dependent on agriculture, which is their primary occupation. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">They cultivate rice and tuvar mainly for self consumption. They sometimes collect small quantities of medicinal plants from the forest for their own use.</span> </span></b><span class="Apple-style-span" style="font-family:arial;">They are able to take only one crop a year due to limited water supply. This was not enough to satisfy the needs of the entire family. Hence the tribals had to migrate for work.<span class="Apple-style-span" style="color:#FFFF99;"> </span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">Most of them end up cutting sugar cane or bamboo for the local factory at very low wages.</span> </span></b><span class="Apple-style-span" style="font-family:arial;">This migration plays a crucial role in damaging their socio-economic fabric.<o:p></o:p></span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">Hence, the initial focus of the project was a community-based approach to medicinal plant cultivation focusing on improvement of land quality, water management, and good agricultural practices.</span></span></b><span class="Apple-style-span" style="font-family:arial;"> In the beginning local tribals were contacted. Being very shy and introverted, the tribals were difficult to convince, but once they understood the potential of the project they were willing to be part of it. <o:p></o:p></span></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family:arial;"> </span></o:p></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The project was implemented in three phases. <o:p></o:p></span></span></b></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">- Market study on medicinal plants, an irrigation system study and capacity building trainings. <o:p></o:p></span></span></b></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">-Improving their farm lands, at initiating organic cultivation, and at deepening their commercial, administrative, management and marketing skills<o:p></o:p></span></span></b></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;"> -The group will set up and run a united organization dealing with cultivating, processing and marketing of the products. </span><o:p></o:p></span></b></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family:arial;"> </span></o:p></p> <p class="MsoNormal"><b><span style="line-height:115%;mso-bidi- mso-bidi-theme-font:minor-latinfont-family:Calibri;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;">What kind of set up do they have?</span><o:p></o:p></span></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">During the initial stage the tribals used to sell their products only to a limited range of people in their surrounding areas. After getting to know about the extensive business opportunities outside, the groups were encouraged to go outside their areas to market and sell their products.<o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">Earlier they would sell the products without any specific packaging. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The group felt the need to customize the appearance of the package so that it could enter the larger (market) and be easily identified by the customers.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;"> </span>This would help them have their own identity. For all this formalities they needed to be aware about the legal documentations and procedures. Tribals, unaware about this procedure were made aware about this process. This has helped them to deal with future legal procedures.<o:p></o:p></span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The group has also been able to set up a small ‘office’ at a prominent place in a shopping complex in Dediapada.</span></span></b><span class="Apple-style-span" style="font-family:arial;"> It is already being managed by three of the group members under the supervision of the local co-coordinator. The center is the base of all the activities. The Center has utilities like computer tables, computer chairs, racks, plastic chairs, steel cupboards etc. The methods used by the tribals for formulating the end products were old and time consuming. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The office made a decision to invest in equipments for processing - for drying and for grinding the materials.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">For the regular maintenance of the center, </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">the concept of saving was introduced to the Vasavas. They were taken for a bank visit, to help them understand the banking system. </span></span></b><span class="Apple-style-span" style="font-family:arial;">The concept of savings was highly encouraged. The group members together made a pact to save one rupee a day which amounts to thirty rupees a month. This money was collected at the center and together was deposited in a common bank account. The accumulated money was used to give loans to the members at nominal interest rates. This financial support helped them to resolve issues related to work and family. The loans offered to the members were very liberal and flexible. Installments were set according to the capacity of the member to repay. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The money saved in the common bank account acted as a security in times of emergency.</span><o:p></o:p></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"> Each member was given a passbook in which they kept record of the money they deposit every month. They also kept a record of all the goods in the center. Separate journals help in identifying and tracking the records of the goods. It helps in building the future steps for the group. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The members are now trained to run and manage the organization as well as benefit from it. </span><o:p></o:p></span></b></p> <p class="MsoNormal"><b><span style="line-height:115%;mso-bidi- mso-bidi-theme-font:minor-latinfont-family:Calibri;font-size:14.0pt;"><o:p><span class="Apple-style-span" style="font-family:arial;"> </span></o:p></span></b></p> <p class="MsoNormal"><b><span style="line-height:115%;mso-bidi- mso-bidi-theme-font:minor-latinfont-family:Calibri;font-size:14.0pt;"><span class="Apple-style-span" style="font-family:arial;">How and where are they selling today?<o:p></o:p></span></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">The group has managed to participate in several exhibitions and fairs outside Dediapada. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">They participated in the traditional Food Festival event “bhuli bhulai vanngi” held at the prestigious Indian Institute of Management (IIM) in Ahmadabad; at this event the group earned some income and were also awarded with a special prize for its Brahmi products.</span><o:p></o:p></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">The ‘Aadi Aushadi’ group displayed their traditional food called ‘Manda’ made from rice flour. The method of preparing food was traditional. They used wooden sticks to make innovative forms of the ‘Manda’, which were cooked and steamed in ‘khakra’ leaves. Along with Manda they prepared their local ‘subji’. The food was cooked in front of the visitors the tribals got compliments for their preparation.<o:p></o:p></span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">Many such events like the fairs at Korvi, the ‘Krishi fair’ at Dediapada and the ‘Krishi fair’ at Sagbara involved in a great deal of planning.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;"> </span>Initially the local coordinator was always there to support them at each event. But now the group members plan for the events themselves. They use innovative ways to attract visitors -- use of a punch liner, mock plays, etc. These occasions gave them practical opportunities to display the knowledge which they had gathered during the workshops and meetings.<o:p></o:p></span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The group has also represented the District Rural Development Agency (D.R.D.A) at fairs in Jamnagar and in Ahmadabad.</span></span></b><span class="Apple-style-span" style="font-family:arial;"> It has helped the group to get publicity and many people from different parts of Gujarat have tried to contact them.<o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">Today, thanks to the team effort, they are able to prepare a variety of products. These products help in curing many common diseases. </span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">To name a few, medicines for acidity, arthritis, diabetes, kidney stone, general sickness, jaundice, cough and cold, loose motions, etc.</span><o:p></o:p></span></b></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">The group has also experimented with various products of Amla, hair oil, massage oil, tea powder and Chavanprash. All these products have been marketed in Ahmadabad. Usages of local plants like ‘Khati bhindi’ for jam, sharbat and drink concentrate have also been successfully tried.<o:p></o:p></span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">The</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;"> </span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">groups have started a small Nursery for multiplying medicinal plants.</span></span></b><span class="Apple-style-span" style="font-family:arial;"> Initially they used to grow few medicinal plants. Increasing interest in growing medicinal plants has encouraged the group to increase the production of these plants. This has helped in increasing the sale of the medicinal plants.<o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">For the future progress of the group,<span class="Apple-style-span" style="color:#FFFF99;"> </span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">they have decided to train ten selected members as master trainers for training new members.</span></span></b><span class="Apple-style-span" style="font-family:arial;"> They are also trying to create awareness about the group by a documentary on the group activities.<span class="Apple-style-span" style="color:#FFFF99;"> </span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFF99;">A web page will also be set up to increase the scope of the group’s business.</span></span><o:p></o:p></b></p>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-12921425498262349792010-07-18T13:35:00.000-07:002010-07-18T14:05:33.243-07:00Chips to Clips and ChocolatesPackaging an idea whose time has come-Bindu D. Menon<div><span class="Apple-style-span" style="font-family: Arial, Verdana, sans-serif, 'Times New Roman', Helvetica; font-size: 12px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; "><i>Ashok Chaturvedi, Chairman and MD, Uflex, talks to BrandLine</i></span></div><div><span class="Apple-style-span" style="font-family: Arial, Verdana, sans-serif, 'Times New Roman', Helvetica; font-size: 12px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; "><i><br /></i></span></div><div>While travelling back to Surat from Bangalore I found this article in one of the supplement of The Hindu and since packaging is part of my project I found it interesting and took some notes from the article. </div><div>It mainly talks about how consumer psychology works, what is market situation in India and other countries and importance of packaging design.</div><div>Here are some of the points I found interesting:</div><div><br /></div><div>-From packaged chips to clips and chocolates, it is the way the product is packaged that convinces and compels the consumer to drop a trusted brand for a more attractively packaged one.</div><div><br /></div><div>-It is not just material but also printing, graphics and design that come into play while developing client specific products.</div><div><br /></div><div>-Packaging is the first salesman for a product.</div><div><br /></div><div>-Close to 70% consumer buying decisions are made at the retail shelf and packaging serves as a critical point-of-sale advertising, helping to increase brand awareness and grab consumer attention.</div><div><br /></div><div>-Flexible packaging (<span class="Apple-style-span" style="font-size: small;">moisture resistance, grease resistance, aroma retention, sealability and printability</span>) over rigid packaging.</div><div><br /></div><div>-Retailers' drive to reach into rural areas is increasing the demand for 1 time sachets which are offered at lower price.</div><div><br /></div><div>-A large no. of consumers are opting for private labels owing to their attractive packaging and competitve pricing.</div><div><br /></div><div><br /></div><div>Below is the link to the original article </div><div><a href="http://www.thehindubusinessline.com/catalyst/2010/07/15/stories/2010071550020100.htm">http://www.thehindubusinessline.com/catalyst/2010/07/15/stories/2010071550020100.htm</a></div>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-31304122752449000562010-07-14T06:09:00.000-07:002010-07-14T06:10:48.338-07:001st review summary<p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">1</span><sup><span class="Apple-style-span" style="font-size: medium;">st</span></sup><span class="Apple-style-span" style="font-size: medium;"> Review Summary<br /> 13</span> <sup><span class="Apple-style-span" style="font-size: medium;">th</span></sup><span class="Apple-style-span" style="font-size: medium;"> July’10<br /></span> <b><span class="Apple-style-span" style="font-size: medium;">Panel Members</span></b><span class="Apple-style-span" style="font-size: medium;">: Kumkum, Dharma, Jyothsna</span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-size: medium;">Summary</span></b><span class="Apple-style-span" style="font-size: medium;">:<br />-Cleared doubts about how much time should be given to research and how to research.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">-Working backwards in order to get clear about how much time should be given to different stages of the project.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">-Research should be focused so that when on field, it’s clear in my head as to what information I need to gather.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">-Also research questions should be clear so that I do not get lost in research.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">-Research should not be given more than 2-3 weeks.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">-Defining realistic timeline.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size: medium;">-2</span><sup><span class="Apple-style-span" style="font-size: medium;">nd</span></sup><span class="Apple-style-span" style="font-size: medium;"> review on 3</span><sup><span class="Apple-style-span" style="font-size: medium;">rd</span></sup><span class="Apple-style-span" style="font-size: medium;"> august with research and analysis.</span></p> <p class="MsoNormal"><b><span class="Apple-style-span" style="font-size: medium;">Books Advised</span></b><span class="Apple-style-span" style="font-size: medium;"><br />-Craft of research<br />-any book by Kotler<br />-Continnum research<br />-Qualitative research by Jennnifer Mason</span></p>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0tag:blogger.com,1999:blog-8558439805308973870.post-5051814917209845662010-07-12T12:36:00.000-07:002010-07-12T13:07:24.713-07:00Project Proposal<span style="font-size:100%;"><span style="font-family:arial;"><span style="font-weight: bold;">Design for Development<br /><br /></span><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Design Brief:</span><br /><span style="font-family:arial;">Branding, Packaging and Publication Design for products made by Tribal</span><br /><span style="font-family:arial;">communities of Narmada District and Women from Surendranagar to generate</span><br /><span style="font-family:arial;">income for them and make them self-sustainable.<br /><br /><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Current Scenario:</span><br /><span style="font-family:arial;">Manthan Educational Programme Society, India is a not for profit organization</span><br /><span style="font-family:arial;">focused to ameliorate and instill fresh methods in science communication and</span><br /><span style="font-family:arial;">entrepreneurship development amongst students and communities at large.</span><br /><span style="font-family:arial;">Manthan focuses on entrepreneurship development with the help of special</span><br /><span style="font-family:arial;">skill, marketing and design training. The main objective behind these trainings</span><br /><span style="font-family:arial;">is that the unemployed people develop their own businesses by developing</span><br /><span style="font-family:arial;">their own products.</span><br /><span style="font-family:arial;">Currently there are more than 20 - 25 different groups making different</span><br /><span style="font-family:arial;">products. The products developed by the micro enterprises are either sold in</span><br /><span style="font-family:arial;">local market or government fairs. These people although being experts in the</span><br /><span style="font-family:arial;">field and in spite of huge market for these products they do not get sufficient</span><br /><span style="font-family:arial;">income since they do not have enough exposure and proper channel to reach</span><br /><span style="font-family:arial;">larger group of audiences.<br /><br /><br /></span><span style="font-family:arial;">Main products:<br /></span><span style="font-family:arial;">- Rugs from waste saris</span><br /><span style="font-family:arial;">- Candles</span><br /><span style="font-family:arial;">- Herbal Medicines</span><br /><span style="font-family:arial;">- Lifestyle products from Natural fibers like mobile covers, hair clips, etc.</span><br /><span style="font-family:arial;">- Clothing<br /><br /><br /></span><span style="font-family:arial;">The products developed are of high quality but are not able to reach to masses</span><br /><span style="font-family:arial;">in the cities and not able to earn a larger income for the groups. To reach to</span><br /><span style="font-family:arial;">national and international level proper branding and proper packaging are</span><br /><span style="font-family:arial;">required.</span><br /><span style="font-family:arial;">A publication describing the process of the products made and the background</span><br /><span style="font-family:arial;">of that area would help the people know about the value of the product. The</span><br /><span style="font-family:arial;">content of the publication will be publication the background of the area, the</span><br /><span style="font-family:arial;">population and statistics, the importance of income generation, the training</span><br /><span style="font-family:arial;">process, the products developed and their process and simple technologies</span><br /><span style="font-family:arial;">provided to make their process simple.<br /><br /><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Need:</span><br /><span style="font-family:arial;">- to generate better income through proper branding and packaging</span><br /><span style="font-family:arial;">- to let the people access the process of the work</span><br /><span style="font-family:arial;">- to reach to national and international level</span><br /><span style="font-family:arial;">- to let people know the real benefit of the programme</span><br /><span style="font-family:arial;">- to use design for social development</span><br /><span style="font-family:arial;">-to make the process of the work and motive of the programme more</span><br /><span style="font-family:arial;">transparent to consumers<br /><br /><br /></span><span style="font-style: italic;font-family:arial;" >I chose this subject as my diploma project as I believe that craft despite</span><br /><span style="font-style: italic;font-family:arial;" >being marginalized due to urbanization has very strong potential. My</span><br /><span style="font-style: italic;font-family:arial;" >previous experiences in the area for eg. Visit to Virvallanur and Rajasthan</span><br /><span style="font-style: italic;font-family:arial;" >and communities like Dastkar has inspired ideas in me which I feel have not</span><br /><span style="font-style: italic;font-family:arial;" >been explored enough. I intend to use my knowledge and skills as a visual</span><br /><span style="font-style: italic;font-family:arial;" >communication designer to develop brand identity and packaging which</span><br /><span style="font-family:arial;"><span style="font-style: italic;">facilitates effective communication.</span><br /><br /><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Challenges:<br /></span><span style="font-family:arial;">- design branding and packaging for products from completely different areas</span><br /><span style="font-family:arial;">- design branding and packaging for completely different products within the</span><br /><span style="font-family:arial;">time frame</span><br /><span style="font-family:arial;">- to design packaging that will be cost-effective</span><br /><span style="font-family:arial;">- displaying the rural touch for urban market</span><br /><br /><span style="font-style: italic;font-family:arial;" ><br /><span style="font-weight: bold;">Research Questions:<br /></span></span><span style="font-family:arial;">-how do I put my knowledge to improve their financial condition?</span><br /><span style="font-family:arial;">-what kind of branding will be suitable to the products?</span><br /><span style="font-family:arial;">-how do I present the product as a marketable product?</span><br /><span style="font-family:arial;">-how can I use rural touch to the likes of urban Indians?<br /><br /><br /><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Approach/Process:<br /></span><span style="font-family:arial;">-research and analysis of different kinds of branding and packaging</span><br /><span style="font-family:arial;">-interviewing rural people and knowing their background and products</span><br /><span style="font-family:arial;"> well enough<br /></span><span style="font-family:arial;">-ideating and formulating a style</span><br /><span style="font-family:arial;">-designing and layout ideas</span><br /><span style="font-family:arial;">-constant feedback from the users</span><br /><span style="font-family:arial;">-prototyping to check workability<br /><br /><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Materials-Resources:<br /></span><span style="font-family:arial;">-People: visual communication designers, users, rural people<br /></span><span style="font-family:arial;">-Books on branding and packaging</span><br /><span style="font-family:arial;">- Internet</span><br /><span style="font-family:arial;">- Other organizations working on similar subjects</span><br /><span style="font-family:arial;">-blogs</span><br /><span style="font-family:arial;">-Camera</span><br /><span style="font-family:arial;">-Drawing materials and paper</span><br /><span style="font-family:arial;">-Printer and scanner<br /><br /><br /></span><span style="font-weight: bold; font-style: italic;font-family:arial;" >Learning Outcomes:<br /></span><span style="font-family:arial;">-to demonstrate skills in the area of social communication</span><br /><span style="font-family:arial;">-to give contemporary look to very traditional products keeping in</span><br /><span style="font-family:arial;">mind the cost<br /></span><span style="font-family:arial;">-to facilitate effective communication through this process</span><br /><span style="font-family:arial;">-to communicate with rural people and know their lifestyle</span><br /><span style="font-family:arial;">-to explore different mediums and use appropriate technology</span><br /><span style="font-family:arial;">-to make products marketable products</span><br /><br /></span>priyahttp://www.blogger.com/profile/12905662193046768176noreply@blogger.com0