Yesterday I met Ramsinghbhai and his group from Dediapada, Himmatbhai from Jivan Tirth had also joined them. Ramsinghbhai is the Ayurvedic Doctor who analysis diseases through nerves.
I was just talking to them and trying to know their observations and opinions about Adi Avshadhi and its future. I got to know few interesting things:
-They want to expand the business but don't know how to. They are trying few things like they convinced a doctor to try their medicines and and make a case study. They go to different Government fairs and try to tie up with other organizations.
-They are very well aware that if they get a new good packaging than sale can get better.
-They guarantee that these medicines are genuine and very effective if taken proper dosage. Though they want to make it a fine powder and improve its quality, but for that they need a machine which they cant afford at this point of time.
-As of now they have color coded the label for themselves because lot of them can't read or write so color coding helps in recognizing which color is for what medicine. I would like to take this idea forward in the packaging design that I'll do for them.
-In fairs mostly aged people buy their products. Most products sold were for Acidity, Kidney stone and Arthritis.
-Since Ramsinghbhai can check the nerves and analyze disease they do free check up at fairs. Even youngsters get it done but they do not believe in the results.
-They want plastic bottles for herbal powders since plastic pouches once opened can't be sealed again and that causes moisture to penetrate and spoil the powder. Also because plastic bottles look good.
They even invited me to come to a fair with them which is held in Rajkot on 30th Aug so that I get a clear picture of how they work and what attitude do people have towards Adi Avshadhi.
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