2nd review summary

3rd August’10

Panel Members: Kumkum, Dharma, Jyothsna

Summary:

-while building brand strategy and identity ideas I need to keep in mind, what is the

differentiator between aadi avshadhi and other brands.

-need to get clear about target audience since that would help build brand strategy and

understand consumer psychology.

-look for more packaging materials which are more traditional since that would help keep the

local and pure feel to the product.

-need to keep in mind that Indian consumer always looks for value for money.

-find more kind of paper packaging.

-next meeting on 19th aug at 3 pm. Have to show brand strategy and identity ideas.