SWOT Analysis

•Strengths
-it’s pure, genuine
-local competitors do not have proper branding
-the form of medicine is purely natural,raw
-backed up by Xavier’s Research Foundation
-herbal food like brahmi khakhara, bhindi sharbat,etc.

•Weakness
-its form, since people prefer syrup and capsules
-low production since the crops are not main crops

•Opportunities
-not many products like this don’t exist in local market
-there is an audience who are willing to buy this product if it’s branded and packaged properly

•Threats
-technology
-competitors who already have a market for ayurvedic medicines