Ashok Chaturvedi, Chairman and MD, Uflex, talks to BrandLine
While travelling back to Surat from Bangalore I found this article in one of the supplement of The Hindu and since packaging is part of my project I found it interesting and took some notes from the article.
It mainly talks about how consumer psychology works, what is market situation in India and other countries and importance of packaging design.
Here are some of the points I found interesting:
-From packaged chips to clips and chocolates, it is the way the product is packaged that convinces and compels the consumer to drop a trusted brand for a more attractively packaged one.
-It is not just material but also printing, graphics and design that come into play while developing client specific products.
-Packaging is the first salesman for a product.
-Close to 70% consumer buying decisions are made at the retail shelf and packaging serves as a critical point-of-sale advertising, helping to increase brand awareness and grab consumer attention.
-Flexible packaging (moisture resistance, grease resistance, aroma retention, sealability and printability) over rigid packaging.
-Retailers' drive to reach into rural areas is increasing the demand for 1 time sachets which are offered at lower price.
-A large no. of consumers are opting for private labels owing to their attractive packaging and competitve pricing.
Below is the link to the original article
No comments:
Post a Comment